Sunday, December 17, 2006
The UK-based online travel agency, ebookers.com has just introduced a new, downloadable desktop "Travel Calendar." This seems to be a first, at least for Travel 2.0 applications. You can use the online version of the calendar, but the preferred approach is to download it to your desktop to you can more easily personalize it with your own entries and access it off-line. The "travel" part of the calendar includes special events from around the world, National Geographic-like travel photographs, and, of course, special travel deals and contests that are pushed to the calendar from ebookers.com. You can customize the calendar to some degree and can print it.
You need to register with ebookers.com to to download or access the calendar online. Personally, I am not willing to register and install a program on my computer so I can have advertisements pushed to me. If I were a heavy user of ebookers.com, I might consider it -- maybe, maybe not. Either way, it is an interesting way to create a user relationship with a travel company, including user generated customization. It kind of reminds me of Yahoo Travel's Trip Planner. If successful, and I think it probably will be, I think we will see more Travel 2.0 calendaring in the future.