"Sheraton Hotels & Resorts has launched the new Sheraton.com – termed as the first hotel industry website to embrace social media and feature user generated content."
Well,I am impressed. The new Sheraton.com website is a very alive and exciting site. The globe is definitely cool, and inviting. And it looks like quite a few contributors have already added thier peronal Sheraton stories (I think the site when live a month ago), though there are still a few "Be the first" links. I bet we will be seing a lot more of this from the big travel industry players in the coming year.
You can read a short story about this on eyefortravel.com.